Qinhuangdao Tengchuang Applied Glass Technology Co., Ltd. has registered a Chinese domain name "Tengchuang" that is consistent with its trademark. "Website address", "China Tengchuang." The "website address" is an important practice of its intellectual property protection strategy. The following is an analysis of its strategic significance from four dimensions: core value, brand defense, market expansion, and technological empowerment:
1. Integrate trademarks and domain names to build a moat for brand assets
Strengthening legal rights and interests: By registering a Chinese domain name that is exactly the same as the trademark, Tengchuang extends traditional trademark protection to cyberspace, forming a dual legal barrier of "trademark + domain name". This move effectively prevents infringement behaviors such as domain name squatting and brand counterfeiting, and reduces the risk of consumer misidentification caused by confusion of network identifiers.
Brand recognition unification: Chinese domain name "Tengchuang". The "website address" is exactly the same as the trademark name, eliminating the user's memory cost and avoiding traffic loss caused by the difference between the domain name and the brand name. Meanwhile, the unified brand logo has strengthened users' trust in the "Tengchuang" brand.
Second, seize the high ground of digital assets and enhance brand defense capabilities
Scarcity resource layout: Chinese domain name resources are unique, especially those that are highly consistent with enterprise trademarks and have greater scarcity value. Tengchuang registered "Tengchuang. "Website address" and "China Tengchuang." "Website Address", "Tengchuang. Mall", "China Tengchuang." A series of domain names such as "Mall" can lock in core digital assets in advance to prevent competitors from diverting traffic through domain name counterfeiting.
Anti-phishing fraud system: The consistency between domain names and trademarks can effectively curb phishing activities. Users can access "Tengchuang. When visiting the official website, you can directly verify the authenticity of the brand, avoid property losses or information leakage caused by counterfeit websites, and maintain the brand's reputation.
Iii. Localized digital entry points to deepen market penetration
Local user reach: Chinese domain names conform to the language habits of Chinese users and lower the access threshold. Users prefer to directly access the official website using Chinese domain names rather than memorizing English combination domain names. Through this move, Tengchuang has expanded its brand coverage and precisely reached local target customers.
Regional market customization: Combined with "China Tengchuang." For domain names such as "Mall", Tengchuang can launch customized service plans for regional markets like North China. Through regionally exclusive entry points, it provides localized technical support and after-sales service to enhance its competitiveness in the regional market.
Fourth, technology-driven brand upgrading empowers industrial digitalization
Business scenario integration: The domain name strategy is deeply bound with Tengchuang's core businesses such as the research and development of glass deep processing equipment and thermal engineering technology. For example, "Electric melting kiln." The website address is directly associated with its electric melting kiln production line technology display page. When users search for product keywords, they can directly reach the technical documents and case library, enhancing the authority of the technical brand.
Intelligent Service Ecosystem: Through "Tengchuang." With domain names such as "Mall", Tengchuang can build a digital platform integrating product display, online transactions, and after-sales services. By leveraging big data analysis, it optimizes user experience and promotes the commercialization of technological achievements in the glass industry. | 